Offset printing with 4-color process inks: If specifying a spot color is not possible, the 4-color process (CMYK) method of printing may be used to print your TEDx event's logo.Offset printing with Pantone inks: When possible, a spot color should be used for your logo - this is the best way to reproduce TED red (Pantone 185).Color: your TEDx event's logo should always include a red 'TEDx' and either black or white text for the other words.

Tracking in the TEDx logo templates is set to 0. Alignment: The name of your event should always align left in relation to the 'TEDx' part of the logo, and should be sized to be exactly the same height as the 'TEDx' part of the logo.Kerning: You can kern individual letters in your location name, if needed.Tracking: Letter-spacing in the TEDx logo templates is set to 0.If you have a different version of Helvetica (Helvetica Neue, for example), use the Regular weight of your version. If you do not have access to Helvetica, you can use Inter Light, which is a nearly identical open-source font. Font: The typeface Helvetica is an integral part of our visual identity, and it comes pre-installed on most computers.However, TEDx organizers with event series first licensed before 2023 have the option to maintain their previous logo or use the updated guidelines. The updated logo guidelines are mandatory for new series first licensed on or after January 1, 2023. Your TEDx logo must appear on your website, all outbound communications with speakers, attendees and sponsors, and all PR and marketing materials. Never use the TED or TEDx logos! Only your event's approved, full TEDx event name may be used.Let’s get into the guidelines! Rules to Remember The TEDx logo is different from the TED logo, as it contains the “x” at the end as well as the unique location-based name of your event. You’ll use your TEDx logo throughout every part of your event: on your website(s), social media, and all event communications, materials and signs. Teams are no longer required to include the tagline 'x=independently organized TED event' in event logos. You can learn more about these changes here. The information below reflects the most up-to-date changes that go into effect in 2023 (and are optional for organizers licensed before 2023). The TEDx logo guidelines accommodate the growing range of TEDx events.

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